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The Rise of the Pokemon GO Economy

How malls, retailers and event organisers could use Pokemon GO to their advantage.

A few weeks ago, someone wrote in to the Straits Times Forum, urging Singapore (or rather, the authorities?) to think twice before giving Pokemon Go the go-ahead. While she has a point–I’ve seen people standing beside dustbins looking silly just because it was a Pokestop (apparently dustbins with graffiti artwork on it qualify)–she has neglected the main reason why Pokemon GO will probably be given the go-ahead anyway.

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