McDonald’s staple menu of Fillet-O-Fish, McSpicy and Quarter Pounder with Cheese is rather stale by now, even with the seasonal items like the Prosperity burger and Samurai burger. McDonald’s seems to have realised this over the past two years and have tried to mix things up every now and then since.
My favourite of the new mixes was the “Create Your Taste” concept, which I enthusiastically wrote about last year. “Create Your Taste” has since quietly disappeared (to my great disappointment), probably because it took up too much preparation time for a fast food restaurant. It did give birth to two new staple items, though–the Angus Cheese burger and the Chicken with Apple Slaw burger, which they (thankfully) replaced with Buttermilk earlier this year. In retrospect, perhaps “Create Your Taste” was just a crowdsourced experiment all along.
Then, of course, there was the salted egg burger, which garnered mostly mixed reviews. Now McDonald’s is back with another locally-inspired creation, the Nasi Lemak Burger. Or, should it be known as the Roti Lemak burger instead?
