During my marketing module in university some four years back, I remember my fellow peers coming up with ideas like making healthy lunchboxes and delivering them within the CBD, and hassle-free renting of bicycles around campus. I thought, at that time, whether such concepts would seem a little too far-fetched. Six months later, during my environment sustainability elective, we were tasked to come up with a car-sharing scheme similar to ZipCar in Singapore and promote it via video. We eventually settled on allowing users to drop off and return cars at select locations across Singapore, using a membership card that would serve as a car key. To solve the potential problem of having too many cars one at location, we proposed a roving crew that would chauffeur ‘stranded’ cars back to their rightful homes. While we were forced to sell our proposal, deep down, I wasn’t convinced that this would work out in the real world.
It’s been nearly nine months since Funan shut its doors, and perhaps now’s a good time to take stock–where have all the shops in Funan moved to?
While other shops have come and gone over the years, Challenger was a mainstay at Funan. The Funan outlet was Challenger’s oldest and biggest one, spanning an entire floor divided into themed sections. It had a far wider selection compared to your neighbourhood Challenger store. There were sections dedicated to gaming, networking equipment, laptops, smartphones, cameras, and even office furniture.
While Challenger initially said that it had no plans to set up a new flagship store, it eventually signed a lease to takeover the basement floor at Bugis Junction which was formerly occupied by Virtualand. The new flagship store is slated to open in Q2 2017. Here’s hoping that it will feature a similarly eclectic mix of products as with the Funan store.