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Reuben Chew

For enquiries, please email me at contact@describee.com.

How GPS Improved Our Lives

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I remember one day, some ten years back, when I had to send a product to a service centre located deep within Ubi for a warranty claim. The logical thing to do back then was to head over to the Street Directory website and print out a map. Yes, print. Even with my printed map, …

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Bias Lighting — A Better TV Viewing Experience

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When watching television in my bedroom, I like to do so with my room’s light shut off. It makes the whole experience cinematic, even if my television set only measures 32 inches across. However, doing that for long periods of time causes eye fatigue. I’m not too sure about the exact science of it, but …

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Waterway Point: The next NEX?

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Truth be told, even as someone who lives in the north eastern region of Singapore, I’ve never set foot outside Punggol MRT before. The closest I’ve ever been to there was when I cycled to Punggol Waterways once back in 2013. Back then, all I could see around me were construction sites. Perhaps one of …

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Digital Photography: Then and Now

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In 2003, my family bought our first ever digital camera: a Canon PowerShot A70. Previously, if I wanted to take a photo and share it online, I had to rely on my 0.3 megapixel Logitech webcam, or a circa 1 megapixel unbranded digital camera bought from Sim Lim Square the year before. At the time, …

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Netflix Comes to Singapore. How Good Is It?

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After a long wait, Netflix has finally made its way to our shores (and 129 others). From $10.98/month (or $13.98 for HD, which should be the no-brainer option for most), it’s about the cost of an additional entertainment package from StarHub or Singtel. With the option of a one-month free trial, I decided to check …

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How Create Your Taste Brought Me Back to McDonald’s

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For a long time, I have not wanted to eat at McDonald’s. Don’t get me wrong–I’m not a McDonald’s snob–it’s something I still eat if it’s convenient or if I’m desparate for food (where else can you find a burger that can fill your tummy for two dollars?), but not something I’d go out of the way for (unless there’s twister fries). The reason? The menu has become boring.

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Bye, Funan: The End of an Era

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By the end of the June next this year, one of the Civic District’s most iconic malls will be gone forever. Officially, it will be closed for redevelopment for the next three years, but one thing’s for sure: Funan, as we know it, will no longer be the same again, with plans of it being transformed into an “experential creative hub”.

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The Force Awakens — My First Star Wars Experience

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When Star Wars Episode IV: A New Hope was released, I wasn’t even born yet. In fact, I was so far away from being born that I may have watched it in my past life. I was in primary school when the prequel trilogy first came out, but for some reason it barely registered on my radar. And there goes: I had never watched a Star Wars movie in my life before.

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Circle Line Map — Finally Moving in the Right Direction

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If you’ve taken the Circle Line recently (and have observed your surroundings), you may have noticed that the in-train Circle Line Map has been updated. Apart from the font change to be consistent with the Downtown Line, the direction of the map has been flipped. Confused? Well, take a look at the previous map: Previously, …

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